Bewitching Blooms

In Pakistan, the craft of decorating fabric with a needle and thread is ancient and one that has been passed down generations. However, today, millennials living a fast-paced life tend to overlook the intricacy and beauty of embroidery, instead going for fast fashion. But looks like designers are bringing their grandmother’s trousseaus and the age-old craft back. Big labels are taking up the challenge and reinventing the craftsmanship, with their original versatility and intricacy, but at the same time making sure they appeal to the modern woman.

Open a Pakistani woman’s wardrobe and you will find a wide variety of traditional wear. But, in a room full of people donning the staples, how do you make yourself stand out?

An embroidered angrakha is ideal for a woman who likes to keep it traditional yet make a statement. The angrakha is intricately designed with elegant motifs and will prove its versatility by being adaptable to anything from light occasions to a picture-perfect destination wedding.

That said, millennials like to experiment with their traditional wear. With Zaaviay, you can go for their one-of-a-kind silhouettes in unique colours. Their A-line set is making a case for the flowy silhouette, replete with intricate colourful embroidery, making it the ideal pick for an intimate wedding celebration. The light shade lends it a calming effect and makes it an ideal pick for a woman who prefers softer hues in her closet. 

Speaking of ethnic wear, embroidered sarees, a frontrunner in the world of festive wear has been scoring big on the trend charts. If you’re one for skipping the conventional, you need to give this staple a whirl this season. The saree plays with a happy hue, while the intricate embroidery adds a dramatic effect to the look.

The vibrant motif on the sleeves bring out summer’s love affair with intricate patterns.

So, breeze through this cozier wedding season in these outfits – without ever breaking a sweat.

• Coordination: Umer Mushtaq
• Hair & Makeup: Nabila Salon
• Designer: Zaaviay
• Photography & Styling: Jawed Iqbal
• Model: Areeba Tariq Ali