Female-oriented career resource and media company Create & Cultivate has again honoured 100 women who are redefining the future of the workplace, and Selena Gomez and Kendall Jenner are included on the sixth annual list. In 2021, Jenner debuted her 818 alcohol brand, while Gomez launched her makeup line Rare Beauty the previous year. Their advice on how to run a successful business is all the motivation we need. "Launching a beauty brand is something I wanted to do for many years," Selena said in a statement provided by Create & Cultivate. "I've been vocal about how I've felt the pressure to look a certain way, so I wanted to create a brand that changes the conversation around beauty and perfection." As for Kendall, she explained how her family has inspired her entrepreneurial ventures, "My family works incredibly hard, and even when we experience setbacks, we push through. The diligence and perseverance I witnessed when my sisters started their respective businesses has definitely impacted my approach to my own business."