Hailey Bieber wants you to be on the ‘Rhode’~to healthy skin. The model’s brand Rhode is set to be launched in June. "I could always remember my mom drenching me head to toe, just hydration, very focused on keeping the skin healthy," she said in an interview with Allure. Hailey said she found Rhode's niche by trying out a lot of different inexpensive and expensive skincare brands and doing a lot of research that uncovered people simply want their skin to be hydrated. "The initial launch focuses on maintaining the skin's moisture barrier. I've given it to a lot of makeup artists to try on their clients and I've gotten really good feedback." The model knows people are tired of seeing celebrity beauty brands, however, she said she has faith that her products will bring something new to consumers. "I had my fears, for sure, because the market is so saturated," she said. "And I've had to, obviously, have the confidence in myself and in our brand to really feel it's going to be something refreshing and different."