It would be remiss to speak of K-beauty without mentioning the 10-step skincare routine, where all steps work on revving skin up to become the brightest and most hydrated version of itself.

1. Oil cleanser: Massaged onto a dry face, this first step removes makeup, sebum, and sunscreen.

2. Water cleanser: Water, or foam cleanser, is used after oil cleanser to remove sweat and impurities.

3. Exfoliator: Sloughs off dead skin cells.

4. Toner: Hydrates skin and prepares skin for further treatments.

5. Essence: A watery lotion that is part toner and part serum (but not a cleanser), it delivers hydration and helps with cell turnover.

6. Serums and ampules: Concentrated gels specific to individual needs; acne, anti-aging, brightening, etc.

7. Sheet mask: To be applied once or twice a week, sheet masks deliver concentrated serums to address specific issues.

8. Eye cream: Hydrates and protects the delicate area around the eyes.

9. Moisturiser: Designed to seal in all of the previous steps and address individual moisture needs.

10. Sun protection: Because all of the other steps won’t be effective if our skin is exposed to harmful UV rays.