Instagram shuffles hashtag content in a new test that removes its ‘recent’ tab

A new test from Instagram could make it harder for you to see recent content in the app. Though you can now look up all sorts of recent Instagram posts centered around a particular hashtag, the test will only let you see the posts with the most likes or short videos called ‘Reels’ related to the hashtag. The company says this trial will mix “more recent and timely content” in the two groups, to see how people engage with it. When they were first introduced on Instagram, hashtags could be a fun way to highlight photo trends, but now they are mainly a way for users to get more visibility, and hence, more clicks and likes. According to Instagram, the ‘top posts’ tab shows popular posts, while the ‘recent’ tab shows content in the order it was posted. Social media apps continue to rely on algorithms to show users more varied content, despite negative reactions from users who prefer seeing their timelines in chronological order. With apps like TikTok siphoning away users – Instagram has been rolling out (or in this case, taking away) features to try to make Reels a natural alternative to viewing photos.