Lashes on a budget

Find your next every day or going-glam mascara on this list of affordable drugstore options
  • 09 Jul - 15 Jul, 2022
  • Mag The Weekly
  • Beauty

Whether you’re going full glam or in the mood for a more natural look, mascara can really bring any makeup look to life. Finding the perfect mascara for you can be a little tricky since there are so many out there. While higher-end mascaras may seem more promising, you’d be surprised by the impressive formulas and lasting effects of mascaras found in the beauty aisle of your local drugstore. What's more, they provide the same results as any Chanel, Dior, and Charlotte Tilbury mascaras out there – just at a more affordable price. Not convinced yet? Here are some of our favourite drugstore mascaras.

Revlon So Fierce! Eyes Wide Open Mascara

Considering the volume Revlon So Fierce! Eyes Wide Open Mascara adds to lashes, you might think it would weigh them down – but quite the opposite is true. Between the weightless, super long-wearing formula and the "curvaceous push-up brush," this mascara loves nothing more than to literally uplift your lashes. The perky effect is only amplified by the conditioning benefits of ingredients like hemp and castor seed oils.

Makeup Revolution 5D Lash Pow Mascara

Once you get past your mind being blown by the no-twist cap of Makeup Revolution's 5D Lash Pow Mascara, it's just going to happen all over again when you see how much volume it adds in a single coat. Wiggle it on for lashes that walk the line between well-defined and nearly impossible to see through.

Rimmel Wonder'Luxe Volume Mascara

We don't just love Rimmel Wonder'Luxe Volume Mascara for the way it makes our lashes look – which is amazing, just FYI – but also for the way it feels. Never crusty or gluey, it goes on super-smooth (and feels super-expensive) thanks to argan, maracuja, marula, and camellia oils.

E.L.F. Cosmetics Big Mood Mascara

The hourglass shape of E.L.F. Cosmetics' Big Mood Mascara, combined with its volumising and lifting formula, makes this one hard to beat. This jojoba wax-based mascara holds your lash's curl effortlessly throughout the day while creating a fuller, thicker finish. The unique brush head separates and defines your lashes so well that you may reconsider picking up false lashes ever again.

L'Oréal Paris Voluminous Original Mascara

We've lost track of how many professional makeup artists have told us they swear by L'Oréal Paris Voluminous Original Mascara. Even Kardashian go-to makeup artists Mario Dedivanovic and Ariel Tejada keep it in their kits. Reason being? It's probably the darkest black mascara we've used, which is very hard to find in other mascaras. It provides clump-free, intensely thick-looking lashes, and it happens to be very affordable.

Neutrogena Healthy Volume Mascara

Neutrogena’s Healthy Volume Mascara, with its nourishing ingredients and jet-black pigment, is a true volume mascara that doesn’t dry out the lashes. It is supercharged with vitamin E-rich olive oil and protective sweet almond. It stays flexible and won’t crumble throughout the day. Another major draw? It has a giant brush! All the better to coat every little lash.

Maybelline Sky High Lash

It’s by far one of the best mascaras on the market – and relatively newer, too. We love that it’s super-black. A few coats and you really get that full long lash. It has the look of a high-end mascara without breaking the bank.

Essence Lash Princess False Lash Effect Mascara

The Essence Lash Princess False Lash Effect Mascara is the viral sensation of drugstore mascaras. In September 2017, a Redditor shared before-and-after photos using the $5 find, and people on the makeup side of the Internet freaked out. Her lashes were dramatically lengthened to false-lash proportions.

CoverGirl Lash Blast Clean Volume Mascara

We all know and love the original formula of this mascara, and this newer iteration is just as impressive. CoverGirl's Lash Blast Clean Volume Mascara stands out from its predecessor for its argan- and marula oil-infused formula that conditions lashes while creating length, lift, and volume – without clumping or flaking. Its fresh formula is so long-lasting and defining.