Hailey Bieber sued for trademark infringement over her Rhode skincare line

Hailey Bieber is being sued for trademark infringement over her skincare line, Rhode, (her middle name), of which also shares the same namesake fashion company formed in 2013. In the complaint, the fashion company's founders, Purna Khatau and Phoebe Vickers state that there is no doubt that Ms Bieber and her companies know of Rhode's superior rights. "Indeed, [Ms Bieber] previously sought to acquire the Rhode mark, appreciating that the brands could not co-exist without confusion," the document notes. "Given the sacrifices they had made to build the brand, Khatau and Vickers refused. But Ms Bieber, who could surely leverage her fame into success with a different-branded beauty line, apparently does not care that two other women entrepreneurs have been using the Rhode brand name for years." The duo also cited that she ‘blared out’ her brand's promotion to her 45 million Instagram followers, 9.2 million followers on TikTok and 1.7 million followers on YouTube, which will quickly swamp Rhode's market presence, confuse the marketplace and ultimately destroy the goodwill of the brand.