Beauty business with Kate Hudson

The naturally stunning star spills her no-filter beauty secrets
  • 30 Jul - 05 Aug, 2022
  • Mag The Weekly
  • Beauty

Cleansers, night creams, eyes creams, lipsticks, foundations – Kate Hudson has multiple holy grails across all categories. And, she could talk about their pros ad nauseam. She tests makeup like it’s going out of style and has even formulated some serums and moisturisers in collaboration with Juice Beauty. In short: she knows her stuff. It would have been easy for her to slap her name on a skincare brand and preach “How to Get Good Skin” a la Andie Anderson – there was no shortage of opportunity. But to Kate, beauty isn’t exclusively about topicals. It’s about health, movement, and wellness.

“It’s obviously so much fun to talk about beauty products, but the reality is that if you’re not feeling good internally then none of that matters,” the Almost Famous star tells international magazine Marie Claire. “So, what are we doing internally and actively for our brains? What’s our mental activity that’s allowing us to feel beautiful? Then we can put on all the makeup and have fun with that. And it really is so much fun.”

As such, she’s created a balanced beauty routine, in life and business. She gets movement in on the regular and co-founded athleisure brand Fabletics. She maintains a balanced diet and created a comprehensive line of supplements via InBloom. She has a very extensive skincare routine and has launched a handful of products in collaboration with Juice Beauty. Want to find out how she does it all? Read ahead to see what mantras, products, and habits help Kate get through the day.

Rise and shine

“I find it really hard to sleep past eight – like, ever. Seven is the normal time I wake up, sometimes earlier. I’m a total morning person. I mean, I like my nights out, but even if I’m out, I’m up. The first thing I do every morning is sit in bed and not look at my phone. I try to dream a little bit, look out the window, wake my brain up, and try not to go into immediate mode. Then, I leave my phone in my bathroom. I've been really trying not to look at it until after the kids go to school. I find it to actually be one of the harder habits that I have. It reminds me of the days when I didn't have a phone to distract me from anything. I’d maybe put on the TV if I couldn't sleep or I’d read a book or I’d pick up a landline and call my friends. I realised that those times are actually really important for what's happening in between: it’s the time for you to actually dream ideas.”

Morning maintenance

“In the mornings, I just wash my face with water. I find that my face gets too stripped when I’m washing it too much – it gets all dull and weird. You know, water does a good job and the wash cloth is a little exfoliating. Then I’ll do all my serums – I change them up all the time. I have three that I curated with Juice Beauty and they all do different things for my skin when it needs it.”

Fitness fix

“My mom [Goldie Hawn] and I have a friend, Dan Buettner, and he’s the ‘Blue Zone’ guy. He studies centenarians and longevity, so he goes around the world and studies what these people are doing that we should be learning from. One of the things is that they don’t do high octane exercise. He’s finding that people that walk a lot, people that walk steep hills eight or nine times a day, and are constantly moving without putting a lot of stress on the body [live the longest]. So, I come from a different school of workout. I don’t believe in overexertion. I like low impact, I do a lot of functional movement. I like my yoga, I like my pilates, and I walk every day. I’m a take-the-stairs-don’t-take-the-elevator kind of person. Our bodies need to be working, but you don’t necessarily need to be running from tigers.”

Power start

“After a workout, I’ll do a protein shake – and I’ll load it. Let’s say I’m doing a Beauty Aura protein shake. I’ll start with a collagen base – I like vanilla – and then I’ll add my Beauty Aura in there. I’ll put Immune Powder in there as well, add coconut water and berries. It’s nice and fruity. I created each product so it had a holistic approach with long term and immediate effects. I also take my Daily Essentials every day, so that’s my greens, my minerals, and my vitamins.”

Signature look

“Honestly, I’ve always found that my favourite look is a sun-kissed look. I’ll do a really quick CC cream, then I’ll do my bronzer, and then I’ll do this Tarte blush that I still have from like 2004. I know I should throw it out, but I kept it, I couldn’t let go. It’s my favourite.”

“For eyes, I always wished I could have been the girl that could do the big line. But I can’t – I’m not that girl. I have to do a crease above my crease because my eye is so hooded and flat. You know who made a really good matte palette recently? Gwen Stefani. I use it all the time. Her eyeliners are really nice, too. For mascara, I’ve been using Serge Lutens. It’s unbelievable. It’s not super thick, it’s just really black and fine. It’s great for long lashes and it doesn’t clump.”


“It depends what drugstore you’re talking about. There’s some that have the thing that I love the most: Egyptian Magic. That’s my go-to balm. I put it on my kids, I use it for diaper rashes, I put it on my lips and my elbows. I’ll use it on my hair in the summer – it’s just so good. The other drugstore product that I really like is the Maybelline mascara. It’s always a good mascara."

PM routine

“Before I go to bed or start my nighttime skincare routine, I’ll take some of the InBloom Dream Sleep – like an hour before I’m ready to sleep. It completely calms my system. For skincare I’ve been using the Beautycounter oil cleanser and I love Tata Harper’s Regenerating Cleanser – it's really good. I also try all the Juice Beauty products and their Probiotic Cleanser. After that – it depends. Once a week, I’ll do GoopGlow. I think that’s just one of the best products and my skin loves it. I’ll typically do two serums. Sometimes it’s my Juice Beauty ones. I also love Symbiome. I like everything they do; they're one of my all-time favourites. Then I take a fan and I fan my skin to let it absorb. I get really into it.”

“Omorvizca has a Midnight Radiance Mask, so sometimes I’ll put that on at night. I love Gwyneth’s night cream and the Juice Beauty Overnight Stem Cell Night Cream. And right now, I’m using Dr. Barbara Sturm’s Eye Cream."


Symbiome The One Restorative Cream

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Tata Harper Regenerating Cleanser

This one is a daily cleansing and exfoliating treatment that buffs and polishes for radiant, healthy looking skin. Best for dull, uneven, or congested skin.

Beautycounter Countertime Lipid Defense Cleansing Oil

This luxurious, lightweight cleansing oil gently yet effectively removes makeup and impurities without stripping essential lipids from the skin. Rich in vitamin E, fatty acids, and its plant-derived Retinatural Complex, the formula reinforces the skin’s fragile moisture barrier for a soothed, nourished complexion.

Omorovicza Midnight Radiance Mask

Reveal a radiant glow at dawn with Omorovicza Midnight Radiance Mask, a brightening, overnight face mask packed with salicylic acid and sand lily extract. A cooling blue gel melts into the skin, helping to reduce the appearance of dark spots and stubborn discolouration for an even, smooth and radiant complexion.