TIKTOK HAS QUIETLY ADDED OVER HALF A DOZEN MINI-GAMES INTO ITS APP

In recent weeks, TikTok has started testing offering a small collection of mini-games within its app, TechCrunch reports. There are nine games available as part of this initiative, which can be added to a video before it’s uploaded by using the “Add link” option and selecting “MiniGame.” Viewers can play a linked game by tapping the link that appears underneath the account’s username while a video is playing. When playing a game, there’s the option to record gameplay and subsequently post it as a TikTok. TechCrunch reports that the test is designed to explore how TikTok’s users interact with and create content around, the games. The games are available in the US, and are also present in the UK version of the app. The nine games are developed by several third-party gaming studios, including Vodoo, Nitro Games, FRVR, Aim Lab, and Lotum. The launch of the pilot follows a report from Reuters that TikTok is planning to make a “major push” into gaming. None of the current games appear to contain ads or offer in-app purchases, two common methods of monetising mobile games.

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