YOUTUBE’S MAKING IT EASIER FOR CREATORS TO TURN LONGER CONTENT INTO SHORTS

YouTube is trying to make it easier for creators to turn their longer videos into Shorts formatted for the platform's TikTok competitor, by adding a new “Edit into a Short” tool to its iOS and Android app. It’ll let creators select up to 60 seconds from one of their videos and bring the clip into the Shorts editor, right from the YouTube app. From there, they can add things like text, filters, as well as additional videos shot with the Shorts camera or pulled from their photo library. In an announcement for the feature, YouTube says that the finished Short will link to the full video it was clipped from, which could help make Shorts an ideal promotional tool for the creator’s longer content – a key incentive for them to dive in while YouTube continues testing monetisation options for the feature. If a viewer enjoys a Short created with this tool, they wouldn’t have to go to the creator’s channel and search around for the full video. Unlike other tools like Cut, which lets you use five seconds from a longer video in a Short.

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