Model Mushk Kaleem’s candle brand Musk by Mushk will be setting aside one-tenth of its profits to contribute to flood relief efforts. Pakistan is faced with one of the most devastating natural disasters in its history. It is now the duty of the rest of the nation to help out as much as they can. Recently, Kaleem took to Instagram and shared a joint post with her business. “Doing our necessary part as our heart goes out to the thousands affected by the floods. If you wish to help/contribute, head to our website,” she wrote. “The fatal floods in Pakistan have shocked the entire country. In our deepest, darkest moments, what really gets through is a prayer. May the Almighty help the families who have lost their homes and their belongings because of this flood disaster.” She also shared the details about how the brand was going to go about the donation. “As a small contribution, Musk by Mushk will be donating 10 per cent of our profits of September 2022 to the victims with the support of trustworthy organisations. Let’s all come together in these testing times and help our nation rebuild their lives!”