Now seems like the worst time to announce that more ads are coming to Instagram considering the backlash the platform has experienced over its increased focus on video content. But Instagram’s doing it anyway, which means we’re going to start seeing ads on the Explore tab and in profiles. We already get ads when scrolling through feeds on the Explore page, but now, Instagram says businesses can put ads on the Explore homepage as well, which is the grid of photos and videos you land on when first opening the tab. The ad has a “sponsored” label along with the name of the account and a “learn more” button, so you can clearly see it’s an ad. It seems inconvenient to have it shoved in the grid like that, especially if all ads will be that size. And if you thought profiles were safe from ads, think again. Instagram’s testing ads in the stream of photos you scroll through on someone’s profile. The platform says it’ll only put ads in “non-teen, public profiles” and that it’s rolling out a program to let “select” creators in the US earn money from these ads.