Motorola is making its high-end Edge 30 Fusion available in a bold, new colour option, Viva Magenta. Not every phone needs to be Moonstone Black or Deep Cosmos Blue. We crave bold colours, too, and Motorola has answered the call – and you don’t even need a special Adobe subscription to enjoy it. The Edge 30 Fusion comes with upper-midrange specs, including a Qualcomm processor, the Snapdragon 888 Plus 5G. That’ll still be plenty powerful in 2023, especially with the 12GB of RAM this particular variant comes with. There’s a 6.55-inch, 1080p OLED display with a top 144Hz refresh rate, a stabilised 50-megapixel main camera, a 4,400mAh battery, and fast 68W wired charging. According to Motorola, the back panel features a “delightfully soft vegan leather finish.” There is a very prominent Pantone logo on the back panel, which will communicate to everyone around you that your phone is Pantone-blessed magenta. The Edge 30 Fusion has been available in parts of Europe and Latin America since September, but this is its debut in North America. It’ll be available as a $799 bundle with a pair of Moto Buds 600 ANC.