Blake Lively reflects on ‘many mistakes’ and ‘awful’ end of website Preserve

Blake Lively is spilling the details about the end of her lifestyle website, Preserve. Back in 2015, the Gossip Girl alum shuttered the virtual shop – once touted as a destination for artisans to sell one-of-a-kind items curated by Blake and her team – after just one year of operation. At the time, the actress said the site had "never caught up to its original mission," which was part of the reason for its closure. Now, in an interview with Entrepreneur, Blake looked back at Preserve's short-lived stint on the Internet. Recalling how there were just "behind-the-scenes stuff that we just couldn't figure out," the 35-year-old described the website's demise as "awful." "I poured everything I had into that company," she said, adding that walking away from it "felt like a death." Furthermore, Blake was hurt by the some of the press coverage that seemingly delighted in Preserve's closure. In fact, she said it made her doubt herself abilities: "It was scary."