Alia Bhatt’s label Ed-a-Mamma launches nature inspired infant’s wear

Fresh from the resounding success of their first-ever sustainable nursing maternity-wear collection, actor and investor Alia Bhatt’s brand is now expanding its product offerings to launch an Infant's Collection focusing on the age group of 0-3 years. Ed-a-Mamma has had four new launches in the past four months – with maternity wear, Ed-heads (the teen collection), maternity-nursing wear and now the most recent baby wear. Speaking about the new launch, Alia said, “The decision to launch Infants was a deeply personal one. As a young mother, we want to give our children the best of everything. And so, on my quest to find the best possible clothes for my baby, we embarked on the journey to create this infant wear line, which I am so happy to share with you. Cute and Comfortable, this new line is approved by nature.”