Athiya Shetty becomes first Indian brand ambassador for Korean beauty brand

Owing to her acumen of all things beauty, Athiya Shetty recently onboarded as the brand face for the Korean beauty brand Laneige. Korean skincare giant Laneige has recently announced its partnership with Athiya Shetty, appointing her as the brand's inaugural ambassador in India. The company stated that Athiya's fashion sensibility perfectly embodies its core belief of 'embracing the inner radiance'. In her role, she will endorse Laneige's skincare range to promote the brand's philosophy. Paul Lee, the managing director and country head of AmorePacific Group India, the company that owns the brand here, expressed his excitement by stating, "We extend a warm welcome to the vivacious and multi-talented actor as our inaugural brand ambassador. Our core philosophy is centred around the idea that beauty encompasses not only one's appearance but also one's character and potential to bring positive change to the world. Ms. Shetty embodies our values of beauty and is an obvious choice to represent our brand."