Rakul Preet and Rajkummar Rao join IIFA’s campaign for water conservation

IIFA will initiate an aggressive advocacy campaign to educate civil society about water conservation and at the same time work towards on-ground interventions across the most-disadvantaged villages to make them Water+ve. Supporting the initiative, were actors Rajkummar Rao and Rakul Preet. Rajkummar said, “The UN Sustainable Development Goals are the subject of a fantastic initiative to raise awareness and spur action. Being the international festival of Indian cinema, IIFA has always been sensitive to such delicate issues looking towards the primary objectives of ecology, sustainability, and water conservation. I’m happy to be a part of such a huge initiative along with this I’m very excited to be making my debut at the IIFA Awards in Abu Dhabi.” Rakul Preet would be performing for the first time at the IIFA Awards and said, “Transforming our relationship with nature is the key to reversing the triple planetary crisis of climate change, nature and biodiversity loss, and pollution and waste and I’m glad to give my small contribution towards it. I’m very excited to be performing for the first time at the IIFA Awards.”