Snapchat’s AR filter can now let you paint your nails


Snapchat’s newest AR filter will paint your nails for you – or at least give you an idea of what they might look like. The new AR lens applies color and other 2D designs to a Snapchat user’s fingernails, allowing them to virtually “try on” colours or designs before purchasing a bottle of nail polish. The new AR nail segmentation technology is launching in a partnership with OPI, a drugstore and nail salon mainstay. Snap is adding an AR filter featuring a handful of OPI colours as part of the partnership. The filter itself is fun to play around with and at the very least approximates what a new shade might look like on your nails. Snapchat has added a slew of try-on features for everything from beauty products like lipstick to clothing and accessories that use its camera. The OPI campaign doesn’t have an e-commerce element – users who like a nail colour will need to go find it themselves – but is in line with other Snapchat collaborations and the company’s larger ambitions around AR shopping.