Bollywood star Sonam Kapoor to be exclusively managed by YRF Talent

Bollywood star Sonam Kapoor will be exclusively managed by the boutique agency YRF Talent, known as the star-makers of our times. The team will now focus on shaping ‘Brand Sonam Kapoor’ locally and globally. This development makes Sonam the first actress YRF has signed whom they did not launch. Sonam’s return will begin with two tent pole projects, details of which are currently under wraps. YRF Talent will work closely with Sonam to craft a disruptive brand identity, which stands for all things cool – from the choice of her films to her natural synergy with the biggest global fashion and luxury brands and to her life choices as an independent-minded working mother. The agency confirms this development saying, “It is exciting to join forces with Sonam Kapoor as she charts her path to return to the movies. We are delighted to onboard her as an artist that we will manage exclusively and curate her brand strategy globally.”