Alia Bhatt’s Ed-a-Mamma joins forces with Reliance Retail Ventures in a partnership

Bollywood actress and entrepreneur Alia Bhatt, who ventured into entrepreneurship with the launch of her kids wear brand, Ed-a-Mamma, in 2019, has unveiled some news. The brand, renowned for offering a diverse collection of naturally sourced and sustainable apparel for children, made headlines again in 2022 with the launch of its maternity wear. Backed by her vision for eco-conscious and responsible fashion for children, Alia Bhatt's Ed-a-Mamma has taken another significant step forward by forging a strategic partnership with Reliance Retail Ventures Ltd. This development was announced by Alia herself on Instagram, where she shared an image alongside Isha Ambani, marking the inception of this collaboration. In her caption, Alia expressed her delight at the union of Ed-a-Mamma and Reliance Retail Ventures Ltd. She wrote, “Delighted to share that Ed-a-Mamma and Reliance Retail Ventures Ltd have entered into a joint venture.” “On a more personal note, for Isha and me, this is also about two moms coming together. That just makes it so much more special,” the actress concluded.