Sharmeen Obaid Chinoy launched the first ever digital Pakistan’s Museum of Food

Newly launched

Sharmeen Obaid Chinoy’s exceptional storytelling has delivered impactful documentaries over the years. Recently, the three-time Emmy winner launched ‘Pakistan’s Museum of Food’ in collaboration with Google Arts & Culture and the British Council. This first-of-its-kind digital museum weaves together storytelling, cutting-edge technology, as well as the rich and vibrant culinary landscape of Pakistan. According to the press statement, this digital museum allows visitors to explore a virtual gallery that presents carefully selected films, dynamic photographs, and cherished recipes. Moreover, the project not only aims to put Pakistan’s rich culture and heritage on the map but also documents the amazing evolution and progression it has gone through over the years. Speaking at the launch Sharmeen said, “In response to this looming crisis, we embarked on a mission to not just reminisce about the flavours of yesteryears but to actively preserve and revitalise the vanishing recipes and customs that define our past. We hope that this project will inspire people to explore, appreciate, and enjoy the vibrant culinary culture, lineage and food practices of Pakistan, as well as to contribute their own stories and recipes to this living narrative,” she added.