• 02 Mar - 08 Mar, 2024
  • Mag The Weekly
  • Beauty

A decade filled with disco, glitter, bushy brows and graphic eyeliner – what isn’t to love about the 1970s? The good news is that beauty lovers are bringing back the ‘70s vibes in 2024 in a big way. From natural beats to full-glam disco, it is all about glowing skin and radiant colours. Because the ‘70s were such a decade of cosmetic exploration, ‘70s-inspired styles have appeared frequently in make-up aesthetics over the years; bold, graphic liners have made a huge comeback in the last few years and the recently trending make-up looks rely heavily on elements like winged liner, sculpted cheekbones, and defined lips. Let’s break down iconic make-up looks – read on to learn more on how to achieve these looks at home!

Bold Cut Crease
Cut creases aren’t unheard of in the world of beauty, but they are making a major comeback now, thanks to the inspiration of ‘70s icons. This exaggerated eye look and pop of pastel has lasted the test of time. Starting with your base, cover your lid with your go-to pastel eyeshadow and blend as needed. Then, simply trace above your eye’s crease where the bone of your eye socket lies using a felt tip line, following along your natural arch. Apply your winged liner along the water line as normal. To bring the look up a notch, try tracing your waterline with white cream eyeliner to bolden the shadow and widen the eyes.

Priscilla Presley Doe-Eye
Made popular by the one and only Priscilla Presley, the innocent and sultry eye make-up look has been the centre of the reinvented ‘70s make-up trend. The primary goal is to make the eyes seem bigger, and the look revolves around a natural foundation base to achieve that wide and bright effect. Use a neutral brown shadow to create a more rounded eye shape, working the pressed powder across the eyelids and rounding over the crease. Then, use a white liner to highlight the waterline. Lastly, add a volumising mascara to the top and lower lashes. For a more dramatic look, once you've applied mascara to your lower lash line, you can use tweezer to group a few lashes together at a time for that statement lower lash line.

Statement Eyeliner
If you’re looking for a bold statement that looks like you came fresh off the runway, nothing is as chic as a statement eyeliner. Though it may seem intimidating, this look is very simple to achieve. Simply take your favourite shade of shadow – be sure to use a vibrant, pigmented colour – and swipe it across your lid. Then, take your black shadow and place a light layer under your brow bone on the inner corner of your eye. Keep shading this area until you build dimension. Next, take a black liquid liner, swipe it across your eye, and continue the line down on both, the inner and outer corners of your lid. Finally, take that same liquid liner and swipe a line across your bottom lashes. You can also add a few baby lashes to the bottom lid or top for an extra groovy flare.

This was the moment you’ve been waiting for – what screams 70s make-up more than metallics? Once again focusing on the eyes, this look creates a solid foundation base, pop of colour on the cheeks and eyes, and a subtle contour and highlight for a night-at-the-disco glam. Now, don’t be intimidated – shimmery eyeshadow can be super easy to work with, as long as you have the right product. The biggest issue with glitter is the fallout, so using sturdy, mess-free products, is key. Swipe the lid with a vibrant, pigmented shadow first to set your base colour, then go in with your glitter to complete the ultra-shimmery look.