Floral femininity

Florals are a staple for most womenswear summer collections. With spring/summer 2024 focusing more on the renewal of classical prints, it seems unsurprising that florals have taken pole-position as the must-have pattern.

The design vision is clear: more expressive than ever to lift the mood. The season’s botanical graphics range from striking bolds and exotics, to feminine and seductive roses, and digital florals. Overall, ideas of hope, bloom and transformation, which are essentially embedded in flowers, resonate the momentum of growth and evolution of our zeitgeist to put a focus on a more fertile and prosperous future. A future in full blossom!

1. Boasting a warm and cool colour palette with motifs steeped in the subcontinental heritage; this kurta is cut from pure silk and embellished with floral thread embroidery.

2. Floral patterns on a dark background is not so much a fashion trend as a fashion takeover. This floral printed dress made in a soft crepe fabric gives a spin to moody blooms.

3. Skillfully designed with an intricate floral embroidered pattern inspired by needlework in hues of pink and beige, the tunic in red is a modern take on feminine style.

4. An all season staple, this taupe based printed tunic is juxtaposed against hints of black, white and burgundy stencil florals.

5. This black based printed shirt is contrasted with hints of blue and dull yellow abstract florals. This silhouette paired with tailored narrow-leg trousers add the finishing touch to create an elegant ensemble.

6. This stunning combination of dark blue and bright pink, features a straight shirt with flowers printed on silk fabric, finished with a delicate gold lace.