Curating Traditional Wear Range

Pakistani clothing boasts a rich tapestry of vibrant colours, intricate designs, and cultural significance. From the elegant drapes of the shalwar kameez to the regal allure of the sherwani, traditional Pakistani attire reflects centuries of heritage and tradition.

However, in today's fast-paced world, there's a growing desire to blend the timeless charm of Pakistani women's clothing with modern fashion sensibilities. In this guide, we'll explore how to infuse contemporary flair into traditional Pakistani garments for effortlessly chic and stylish looks.

Embracing diversity. Pakistan's diverse culture is mirrored in its clothing, with each region boasting its unique styles and techniques. From the graceful saris of Sindh to the intricately embroidered phulkari of Punjab, traditional Pakistani attire is a celebration of cultural diversity.

Key elements. Traditional Pakistani clothing typically includes garments such as the shalwar kameez, sari, lehenga, and sherwani. These garments are often crafted from luxurious fabrics like silk, chiffon, and cotton and adorned with intricate embellishments such as zardozi, gota, and mirror work.

Evolution of fashion. In recent years, Pakistan's fashion scene has undergone a remarkable transformation, with designers blending traditional elements with contemporary aesthetics to create stunning ensembles that resonate with modern consumers.

Contemporary silhouettes. Modern Pakistani fashion embraces a myriad of silhouettes, from sleek and structured cuts to flowy and voluminous designs. Designers often experiment with asymmetrical hemlines, bold prints, and unconventional draping techniques to infuse a contemporary twist into traditional garments.

Finding balance. The key to styling traditional Pakistani clothing for modern looks lies in striking the right balance between tradition and innovation.

Whether it's mixing and matching separates or layering traditional pieces with modern staples, experimentation is key to achieving a harmonious fusion of styles.

Mix and match. Get creative with mixing and matching traditional and modern elements to create unique and personalised outfits. Pair a traditional embroidered shalwar with a contemporary crop top or style a modern blazer with a traditional sari for a fashion-forward look.

Support local artisans and designers by shopping at boutique stores that specialise in traditional Pakistani clothing. These boutiques often offer unique and handcrafted pieces that showcase the rich heritage and craftsmanship of Pakistani fashion.

• Coordination: Umer Mushtaq
• Hair Makeup: Adeel Sahir
• Designer: Ambreen Farooq
• Photography & Styling: Yasser Sadiq
• Featuring: Mahnoor Zaheer Khan & Palvasha Khaled