• 06 Jul - 12 Jul, 2024
  • Mag The Weekly
  • Fashion

Prints are synonymous with warm weather – blossoming wildflowers for a garden picnic, swirling paisley on a holiday, a melange of painterly shapes for life alfresco. No matter where you wear them, playful patterns feel quintessential this time of the year.  

For this spring/summer’s designer offerings, we are getting a slew of playful prints. So, play up your personal style this season in these lively patterns and prints! Here at MAG we heart all things printed and colourful. So never fear, your new printed favourites are all here!

Digitally printed ensembles have been ruling over textile printing since quite a few years now. They have become a must-have summer print and it’s not going to be any different this year. So, get on this trend bandwagon and embrace this style with elegance, grace and a whole lot of fun.

Florals, how cute are they? The floral trend still continues from previous years as they continue to rule the printed fashion realm. Florals are all about having fun with fashion and embracing the joy and romance of spring/summer, making them the most playful print out there.

Who said prints always have to be big and bold to look playful? When paired with the right colour combinations and embroideries, even a thin, delicate printed kameez can do wonders. Case in point: A printed pink kameez featuring intricate embroidery, paired with an embroidered shalwar and sea green dupatta.

Floral prints have the power to add liveliness to just about everything. So, give life to a dull hue like gray with a digitally printed floral suit like this one, paired with a digital printed crinkle chiffon dupatta in the same pattern and a dyed cambric trouser.

What’s more playful than gold? It’s such an eye-catching and luxe shade. Pair it with another joyful colour like green and you’ll get the perfect summery palette for your outfit. Try this elegant and vibrant green gold printed suit featuring digital printed banarsi slub dupatta and dyed cambric trouser.

Apart from florals, tropical prints are making a huge mark this season. The expected palm leaves have really taken over much more than anyone anticipated. If florals are not your go-to print when it comes to playful prints, you can be bold in your wardrobe full of tropical prints.