From selecting the finest materials to incorporating iconic embroidery techniques, traditional wear is a harmony of classic and contemporary styles. The collections today feature rich, luxurious fabrics like silk, chiffon, and jamawar, enhanced with exquisite handiwork such as zardozi, gota, and kundan.

The result? Outfits that are not just worn but cherished – heirlooms that can be passed down through generations. Our local artisans’ understanding and respect for traditional methods, fused with a modern design philosophy, make the collections genuinely timeless.

Paying homage to Pakistan’s rich cultural heritage, our collections are a vibrant kaleidoscope of regional craftsmanship. Every region in Pakistan boasts its unique style, from the intricate phulkari of Punjab to the traditional Balochi embroidery. The collections masterfully incorporate these diverse artisanal techniques into the pieces, offering an array of traditional wear that is both, diverse and distinct. The creative genius’ commitment to preserving these art forms contributes significantly to keeping the local traditions alive and vibrant.

In a world where trends come and go, the traditional beauty stands out by seamlessly blending old-school Pakistani styles with contemporary fashion sensibilities. Our traditional wear, while deeply rooted in heritage, does not shy away from embracing modern trends.

This balance of old and new ensures that every outfit is both, relevant and respectful of its origins. Whether it's reviving an ancient embroidery technique or introducing a new silhouette, the designs speak a language of ageless grace.

• Coordination: Umer Mushtaq
• Hair Makeup: Wajid Khan
• Styling: Aneela Murtaza
• Designer: Wardha Uzair
• Photography: Yasser Sadiq
• Featuring: Sadaf Kanwal