A conspiracy theory about Beyoncé’s influence in the music industry has gone viral on TikTok, claiming that she is feared by many artists. The theory suggests that top performers are "forced" to thank Beyoncé when receiving awards. The speculation intensified after the arrest of rapper Diddy, a close friend of Beyoncé's husband, Jay-Z. Social media users have linked the deaths of several celebrities, including Tupac, Aaliyah, and Michael Jackson, to Diddy and Jay-Z, suggesting that those who do not align with them face tragic consequences.

One viral post stated, "If Aaliyah hadn't died, no one would know about Beyoncé today," sparking further debate. Users have also pointed out that major artists frequently mention Beyoncé during their acceptance speeches, citing examples like Adele in 2017, when she won Album of the Year at the Grammys and said, "Beyoncé deserved this award for Lemonade." Similarly, Lizzo in 2023 and Jay-Z in 2024 thanked Beyoncé during their Grammy speeches.

The theory gained more attention after TikTok videos discussed the strange consistency of artists praising Beyoncé, raising questions about her power in the industry.