Internationally acclaimed artist Ali Zafar released his powerful new single, Fade, marking a poignant departure from his usual style and offering an unfiltered glimpse into the haunting shadows cast by fame. Fade is more than just a song; it’s a profound statement that explores the darker aspects of the glitz and glamour industry, its effect on mental health, and the struggle of an artist navigating these pressures.

Zafar not only wrote and composed Fade, but also produced and directed its visually captivating music video, evoking the golden era of old-school Hollywood. For the first time ever, Zafar’s life partner, Ayesha, makes an appearance, representing a beacon of solace. In the song’s climactic scene, Zafar rests his head on her shoulder, releasing a sigh of relief as he surrenders himself to her presence – a moment that resonates with audiences and highlights the profound connection that has anchored him through his journey. “With Fade, I wanted to express the impact of this industry on one’s mental and emotional well-being,” says Zafar. “It’s a vulnerable side of me that I haven’t shown before. The song reflects the toll of fame but also the healing power of love and inner peace. Ayesha’s presence in the video symbolises the grounding force she has been for me.”