Dior has officially announced Bollywood actress Sonam Kapoor as its new global brand ambassador, a move highlighting the luxury brand’s increasing focus on India’s rapidly expanding luxury market. With over 35 million Instagram followers, Sonam is set to represent Dior's collections, designed by creative director Maria Grazia Chiuri, as the brand seeks to further strengthen its cultural ties with India.

Sonam’s influence in the fashion world was recently underscored when she made a notable appearance at Dior’s ready-to-wear show during Paris Fashion Week, contributing $2.7 million in media impact value toward the brand’s $82.7 million total. Speaking about her new role, Sonam said, "It’s a huge honour to be part of Dior’s journey as they redefine creativity and elegance in fashion. Their collections truly resonate with me, and I’m excited about what this partnership will bring."

Sonam joins the ranks of other Indian celebrities in high-profile partnerships, including Priyanka Chopra with Bulgari and Deepika Padukone with Louis Vuitton, as international brands continue to align with local icons in India’s booming luxury market.