As we step into the last season of the year, Pakistani ethnic wear continues to evolve, blending traditional craftsmanship with modern aesthetics. This year, the focus is on sustainability, comfort, and individuality. Here’s a closer look at the latest trends shaping ethnic fashion.

Sustainable Fabrics
One of the most significant shifts in the fashion landscape is the move towards sustainability. Designers are increasingly opting for eco-friendly materials such as organic cotton, linen, and recycled fabrics. This trend not only minimises environmental impact but also appeals to the eco-conscious consumer, making sustainability a key pillar in 2024’s ethnic wear.

Pastel and Earthy Tones
Gone are the days of loud, vibrant colours dominating ethnic wear. In 2024, soft pastels and earthy tones are taking center stage. Shades like sage green, dusty rose, and warm beige create a serene palette, making outfits more versatile for both, festive occasions and casual gatherings.

Modern Silhouettes
Traditional garments are getting a contemporary makeover. Anarkalis, lehengas, and sarees are being reimagined with modern cuts and structures. Asymmetrical hemlines, unique draping styles, and structured silhouettes are adding a fresh twist to classic designs, appealing to a younger audience.

Layering Techniques
Layering is emerging as a fashionable technique in ethnic wear. Designers are encouraging the combination of different pieces, such as pairing a long kurta with a stylish cape or a long jacket. This not only adds depth to the outfit but also offers versatility, allowing wearers to adapt their looks for various occasions.

Intricate Embroidery
Embroidery continues to be a hallmark of Pakistani ethnic wear, but in 2024, there’s a renewed focus on intricate details. Techniques like chikankari and zardozi are being highlighted in both, traditional and contemporary outfits, adding a rich texture and storytelling element to garments.

• Coordination: Umer Mushtaq
• Hair Makeup: Furqan Salon
• Photography & Styling: Alber Khan
• Featuring: Hareem Sohail