It is often claimed that representations can be misleading, mere words or appearances may deceive. However, in the 21st century, the discourse on representation is evolving, with language scholars increasingly interested in exploring how linguistic expressions shape our understanding of reality. Representations matter because they define how we perceive ourselves and how the world perceives us. The concept of linguistic relativism highlights how language influences our worldview, underscoring the significance of the words used by and about us. From this perspective, we are not only responsible for how we linguistically represent ourselves but also for how we allow others to speak about us.

Linguistic relativism is deeply intertwined with the prevailing gendered norms in our society, which are shaped by entrenched patriarchal values and cultural misconceptions. These values, often unquestioned, are embedded in the language we have used for generations, subtly reinforcing biases in our collective consciousness. When we repeatedly describe women as weak, we do more than state an observation; we construct a reality where they are perceived as fragile and subordinate. This linguistic framing marginalises women even before they act, limiting their agency and reducing their chances for growth and visibility. Conversely, even the smallest acknowledgement of women’s achievements can empower them, just as men have long been framed as strong, practical, and privileged, regardless of their physical attributes.

Language shapes reality, which is why words matter. The way we speak about different groups or communities either builds or diminishes their social standing. Thus, we must speak with care and tread thoughtfully, especially when addressing marginalised groups.

As a researcher in language and gender, I offer a few key takeaways for consideration. First, to women: Speak confidently about yourselves. Recognise your worth and focus on your strengths rather than perceived limitations. Your self-representation should convey capability and dynamism, reinforcing a strong sense of self-esteem and agency. Constructing a positive and empowered identity is crucial not only for personal growth but also for the progress of society as a whole.

Second, to media and content creators: Shift the narrative. Our society lacks strong, agentic female role models in media. Instead of perpetuating stereotypes of women embroiled in trivial domestic conflicts, portray them as they truly are, resilient, competent, and multifaceted. Media representations play a crucial role in shaping societal attitudes, and it is time to break free from the moulds that have constrained women for far too long.

Language is a powerful tool that constructs our reality. By changing the way we speak, we can reshape perceptions and create a more equitable society; one where women are seen not as passive figures in a patriarchal script but as active agents of change.