‘Cocktail’ is the most popular dress code for parties, weddings, work functions, galas, and every special event in between. Whatever the occasion, if you’ve received an invitation for a cocktail event, you’re in the right place. Whether slip dresses are your go-to or you gravitate towards tiered midis, the curated collection of cocktail dresses has something to suit your style profile. Break the cycle of splurging on a dress only to wear it once (and then send it to wardrobe purgatory).

Cocktail Dress Code Demystified
So, what makes for an appropriate cocktail dress? Let’s unpack what the cocktail dress code actually means. Cocktail attire, also known as semi-formal attire, is the go-to dress code for most special events. Perhaps the most important consideration when it comes to cocktail dresses is length. As a general rule, cocktail dresses are midi in length — they fall below the knee but above the ankle. This can include mid and full-length gowns. However, depending on the event, a mini dress can work, too. If the event calls for it, stick with a mid-length dress for business functions and evening weddings, but for a daytime party, the right mini dress can work beautifully.

Keep in mind that if you’re opting for a mini dress, the silhouette really matters. We recommend something with a floaty silhouette, a high neckline, and exaggerated puff sleeves. Steer clear of floor-length dresses with trains for cocktail parties; these are best reserved for formal and black-tie occasions.

When choosing your cocktail dress to hire, pay extra attention to necklines. Move away from plunging necklines and cutouts (which can feel casual) and instead look to higher necklines and modest silhouettes.

Dazzle in Designer Cocktail Dresses
Step out in something truly spectacular, crafted by creative designers who really know cocktail dresses. For the minimalists among us, we love a chic, structured midi dress or sleek slip dress in a timeless natural hue. Look to classic black, navy, and chocolate in the colder months and opt for rust and champagne tones as the weather warms. Looking to lean into maximalism instead? Go for an unexpected silhouette in a head-turning shade. Think puff-sleeves, bow detailing, one-shoulder designs, and ruched, pleated, or billowing skirts. As for colour? Go all out with statement prints or colour-block your dress with your accessories.

Sustainability and Style: Cocktail Dress Hire
Why hire a cocktail dress instead of buying one? The benefits are actually three-fold:
• It’s more affordable – We believe that everyone deserves to feel beautiful at the events that mean the most to them. With a hiring system, you can hire a variety of extravagant dresses for a fraction of the price. And all that money you save can go towards wardrobe staples you’ll wear over and over again instead!
• It’s more sustainable – When you hire a dress, you contribute to the circular fashion economy. You’re helping to keep beautiful dresses out of landfills, and you’re reducing the demand on the fashion industry.
• You save wardrobe space – Say goodbye to the ‘one wear’ guilt. By choosing to hire a dress instead of buying one, you’re saving space for more essential items and preventing clutter.

• Coordination: Umer Mushtaq
• Hair & Makeup: Furqan Salon
• Designer: SNS Clothings
• Photography & Styling: Hussain Pairt
• Featuring: Nazia Malik