In an interview on Talha Ahad's podcast, actress Hajra Yamin revealed that major channels profit markedly by uploading their drama serials on YouTube. The crew, however, is not given a cut.

Maintaining that these channels earn around $8 million to $9 million from the video platform, Hajra said, "The actors, writers, director, crew, editors, and the marketing or promotional team all receive a one-time payment, and even that is difficult to get. Since Covid-19, things have been tough. Everyone suffered financially because of the cost cutdowns. Even after the one-time payment, I see people around me asking for due money."

Despite these struggles in the digital age, the Noor Jahan star believes that OTT platforms are favourable to the world of showbiz. "I love this new wave because it has given me a lot of opportunity, especially because of Pinky Memsaab. It's been about five years since the film became available to stream on Netflix. It's given me a lot, and even now, it continues to reward me," she admitted. Hajra credited the significant influx of her international fan-following to this shift. "I can carry that film as an audition for myself everywhere," she said.