"Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine". – Jack Ma

INFLUENCERS AND THEIR IMPACTS ON CONSUMER BUYING BEHAVIOR
We see a lot of people on social media promoting different brands. While watching their content we don’t realize that they create a lot of impact on us. They are the ‘sales man’ of digital age. They master the art of changing people’s mind with their digital tactics and they are called Influencers. Influencers on social media are now essential to the marketing of a variety of firms. There is a digital influencer for every product, whether they are promoting skincare products, designer handbags, new Vehicle models, or even the newest knitting accessories. More companies are jumping on the influencer marketing train to strengthen their marketing and outreach initiatives. The fact that social media influencers have a thorough understanding of the platforms they use and know how to produce compelling content that will increase brand recognition is one of their main advantages. These influencers frequently invest years on expanding their fan bases and enhancing the sense of belonging and inclusion inside their communities. They are adept at building relationships with their audiences through efficient presenting and storytelling techniques, and they can tell the tale of your brand with ease. Another crucial point to remember is that influencers are excellent storytellers. These individuals possess the ability to communicate with their audiences in an efficient manner without coming across as overly "salesy." Because they can connect with these people on a human level, customers trust influencers for a variety of reasons. They are familiar with and enjoy them. It all boils down to "making friends" and "attaining status," once more. Influencers discuss the product(s) in detail, including how to use them, whether they are worth the price, what customers can expect, etc., rather than just posting an ad on their feeds. Influencers essentially answer the most frequently asked questions that consumers have about any company or product.
Talha Khan
Karachi

SLANG LANGUAGE AND YOUTH
With all due respect through your newspaper, I want to bring the attention of people to an important topic how youth uses slang language and thinks that it makes them look cool but instead they appear as illiterate to mature personalities. As we know that there are many slang words used by youth that they probably have learned from social media, and many different series and movies of different genres produced all over the world. As we know there are many slangs that are normalized in western culture but are not acceptable in Pakistani community nor do these words are reflecting precious moral values of our society. Still youth uses these words in their normal conversation with their friends and others, instead of doing something morally valuable which might build their personality in a good way.
Although in our society using western slang words has become a common thing but it still is wrong and unacceptable. Parents should really control the content to which their children should be exposed to and children should also have knowledge about what is wrong and what is right.
Noor Fatima,
Karachi