Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine. – Jack Ma

Influencers and their impacts on consumer buying behavior
We see a lot of people on social media promoting different brands. While watching their content we don’t realize that they create a lot of impact on us. They are the ‘sales man’ of digital age. They master the art of changing people’s mind with their digital tactics and they are called Influencers. Influencers on social media are now essential to the marketing of a variety of firms. There is a digital influencer for every product, whether they are promoting skincare products, designer handbags, new Vehicle models, or even the newest knitting accessories. More companies are jumping on the influencer marketing train to strengthen their marketing and outreach initiatives. The fact that social media influencers have a thorough understanding of the platforms they use and know how to produce compelling content that will increase brand recognition is one of their main advantages. These influencers frequently invest years on expanding their fan bases and enhancing the sense of belonging and inclusion inside their communities. They are adept at building relationships with their audiences through efficient presenting and storytelling techniques, and they can tell the tale of your brand with ease. Another crucial point to remember is that influencers are excellent storytellers. These individuals possess the ability to communicate with their audiences in an efficient manner without coming across as overly "salesy." Because they can connect with these people on a human level, customers trust influencers for a variety of reasons. They are familiar with and enjoy them. It all boils down to "making friends" and "attaining status," once more. Influencers discuss the product(s) in detail, including how to use them, whether they are worth the price, what customers can expect, etc., rather than just posting an ad on their feeds. Influencers essentially answer the most frequently asked questions that consumers have about any company or product.
Talha Khan
Karachi

Hunger is alive
Millions of people in Pakistan do not receive two square meals each day, but sadly, many of our countrymen waste a lot of food without feeling guilty. The sad part is that Pakistan is not ranked 88th out of 119 countries in the Global Hunger Index because there is not enough food produced worldwide; rather, the food that is produced is wasted in a variety of ways, and those who produce the food themselves go to bed hungry. Around 36 million tons of food are thought to be wasted annually at gatherings, hotels, weddings, and homes. At wedding ceremonies, food waste is a common occurrence. Most wedding reception dinners start at midnight, at which point famished guests rush the food tables and overfill their plates. They leave almost half of the food on their plates unfinished and wasted. Over the years, the Robin Hood Army (RHA), a global movement, has spread to about 30 countries and 145 cities throughout the world. The RHA, a non-profit volunteer group, works to collect extra food from local businesses and communities to help the less fortunate. They've proclaimed war on hunger. They are the hands that have fed millions of people in Pakistan over the past eight years. As a result, they have also worked to reduce food waste by having volunteers collect leftover food from well-known eateries and packaged food suppliers and distribute it to the hungry and needy in slum areas, impoverished neighborhoods, orphanages, nursing homes for the elderly, shelters, and hospitals. In times of emergency like floods, Covid-19, earthquakes, or fires, they also provide free food. I think we should appreciate the efforts of RHA for collecting food waste and helping the less fortunate.
Noman Ghouri,
Karachi