Ayesha Omar is set to host Lazawaal Ishq, Pakistan’s first dating reality show. The announcement has already triggered sharp debate. The concept mirrors international formats like Love Island, bringing together four men and four women in a villa where they will date, take part in challenges, and form alliances while cameras track their every move. The finale will see one couple declared the winners.

The teaser, released in mid-September, quickly divided audiences. Online criticism poured in, with many arguing that the program clashed with cultural traditions and Islamic values. Boycott campaigns spread on social media, with hashtags targeting both, the show and its host. Calls also grew for regulators to step in before it could reach screens.

Responding to the controversy, the Pakistan Electronic Media Regulatory Authority (PEMRA) issued a clarification. The regulator confirmed it has received a large number of complaints but explained that Lazawaal Ishq has not been licensed for television broadcast in Pakistan. PEMRA noted that its jurisdiction applies only to licensed TV channels, and since the show’s teasers are circulating online and will air on Youtube, it cannot either ban or approve the content at this stage.

From Istanbul, Ayesha Omar defended the project as a groundbreaking step for Urdu-speaking audiences. She said the contestants are all Pakistani and described the production as a mix of drama, romance, and competition. With its villa setting, swimming pool, and 24-hour filming, she added, the series is designed to deliver an immersive reality-show experience never before attempted in the local industry.