Hira Mani is officially adding “designer” to her résumé. The actress has announced the launch of Hira Mani Couture, a fashion label that, according to its social media, wants to be more than just clothes.

It’s positioning itself as a celebration of womanhood, individuality and the joy of dressing up. The brand says it aims to combine traditional craftsmanship with modern cuts, creating pieces that are luxurious yet wearable.

The first collection, Afsaanay, is “coming soon”, but Mani has already declared herself “sooo excited” about what’s in store, sharing the brand’s logo and tagline – handmade luxury tailored for you – on her Instagram stories.

If this sounds familiar, that’s because Mani isn’t the first celebrity to take the entrepreneurial plunge into fashion.