Spotify has announced rising dance-pop artist Neha Karim Ullah as the EQUAL Pakistan Ambassador for the first quarter of 2026, celebrating her as a fresh and compelling voice in Pakistan’s evolving music scene. On January 22, Neha was featured on Spotify’s Times Square billboard in New York City and has been showcased across multiple curated playlists on the platform, marking a significant milestone in her artistic journey.

Neha’s featured track, “Aao Toh Zara,” has struck a chord with audiences for its modern production and heartfelt narrative, helping her build a distinct and growing fanbase both, locally and internationally.

Neha’s listenership continues to expand beyond Pakistan, with audiences streaming her music from the United States, Bangladesh, the United Kingdom, Canada, and the UAE. Spotify data further shows strong engagement among millennials and Gen Z listeners, who make up 85% of her audience, highlighting her place in today’s youth-driven music culture. “Spotify EQUAL Pakistan is honestly one of the most incredible initiatives we have for women in music. It creates real visibility for women artists, gives our stories a platform, and celebrates our voices in a way that feels powerful and long overdue,” said Neha Karim Ullah, reflecting on being recognised as the EQUAL Pakistan Ambassador.