Sanam Saeed has raised concerns about so-called pro-Palestine consumers letting pro-Israeli brands creep back into their lives. In a story on Instagram, the Kafeel star questioned what people really stand for, considering that the aim of boycotting brands endorsing Israeli actions was not just to create a statement, but also to keep these brands from funding Israeli actions in Gaza.

“I’m just curious…how can one be pro-Palestine and condemn Israel on one hand but then endorse boycotted brands, buy boycotted brands etc,” she pondered. “Some of the brands are even under intense public scrutiny for being unethical. Local replacements is what we were aiming for other brands,” she said, appalled at the seamless re-entry of foreign boycotted brands in people’s lives. “So why are we blatantly letting them back into our narrative?” she asked.