Hamza Ali Abbasi launches a matrimonial app

Finding a life partner in Pakistan is not for the faint of heart. Dating is often stigmatised, traditional matchmaking is restrictive – and inherently misogynistic – and the idea of two people getting to know each other before agreeing to spend their lives together will, if discussed publicly, leads to an aunty somewhere fainting from shock.

In this dark and lonely night, two heroes have emerged to make sure people don’t die alone: Hamza Ali Abbasi and Naimal Khawar. The husband-wife duo have resolved to work together and develop a matrimonial platform where users can find a match based on “Islamic values”. The couple announced the launch of the app, named Marriage 4 Life. What makes this one different, Abbasi said these offices weren’t just to help people find partners, but also offered pre- and post-marriage consultations. The most important feature, as Abbasi put it, is the Wali function, which allows parents or guardians to monitor communications between two users vying for a match.

The actor also said the app has the “most detailed bio-data system” with agents on the ground to review and confirm the information provided. He also said they have psychologists and therapists on staff to help with any problems arising before, during, or after the matchmaking process. Abbasi called the app an “all-in-one solution to all your marriage problems”.

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