Publicity Stunts

  • 16 May - 22 May, 2026
  • Mag The Weekly
  • Fiction

Yahya sat in front of his laptop and took a deep breath. He logged into his channel and prepared himself mentally that he was about to face a lot of criticism and negative comments.

He opened his recently uploaded video and saw that his views were in millions but for the first time ever, he had forty per cent dislikes and sixty per cent likes. He whispered to himself:

Okay… Now that's not good.

He then scrolled down to the comments section and took a breath again. He started reading the comments one by one in his heart:

You should be ashamed of yourself Mr Yahya Taimoor.

Yahya Taimoor you have no right to judge anyone based on these thoughts. Anyone can go through a bad time regardless if he is a celebrity or not.

Even if it’s true what you are assuming, then nobody has the right to blame someone like that.

I can’t believe you can drop your mental level so down to get more likes and views.

Guys…Please don’t abuse Yahya Taimoor. He just shared his opinions with you guys. That doesn’t mean that he wants to impose his thoughts over everyone. So please mind your language everyone.

Ramshah just went through a tragedy and these cheap YouTubers are making it an opportunity to increase their advertisements and sales.

Shame on you Yahya Taimoor. I was your fan earlier but from now on I shall unsubscribe your channel.

Yahya closed his eyes and felt a deep pain inside. He then hardly opened his eyes and gained some courage to read other comments. He continued reading:

Mr Yahya, you are a sick minded person. You need help.

Guys maybe his assumption is correct. We can’t deny the fact that Ramshah Khan is known for her publicity stunts.

Ramshah Khan is innocent and everyone who is trying to blame her should be hanged to death.

Yahya Taimoor I just hope you burn in hell!

Yahya convicted Ramshah Khan… But in fact, he himself committed a publicity stunt today. Hit like if you agree.

YouTubers these days have literally dropped their standards.

I agree with you Mr Yahya Taimoor… Ignore the haters!

Mr Yahya, you always say that never jump to conclusions but today you yourself went against your own statements.

The comments ended. Yahya felt slightly relieved and sat backwards. He looked aside and thought for a while:

So this is what my viewers think of me.

He stood up and shut his laptop. He closed his eyes and stretched out his body. He was upset and he needed some distraction for a while. He called his friend Usman as he picked up his cell phone. After a few rings Usman answered his call:

"Hey, Yahya,"

"Hi, Usman, what’s up?”

"Nothing, have you seen the comments on your latest video?"

"Yes, I have. But let's not talk about it right now. Let's meet and have dinner somewhere"

“Meet now?”

“Yes, please”

“I’m sorry it’s not possible today. It’s too late now. But we can meet tomorrow."

“Alright fine”

He disconnected the call a bit angrily. He wanted to distract himself somehow so he just went back to YouTube and in order to change the direction of his anger, he typed Shahrukh Rizwan’s name.

Shahrukh Rizwan’s new show’s latest episode appeared on the top of all videos. It was a forty-five-minute video. He clicked on the video saying:

He is enough to make me angry and change my mood.

The video began. Yahya, however, forwarded the video's first five minutes and played the video. In the video, Professor Shahrukh Rizwan was speaking:

"This show as you all know is about history and science. In our first segment, we talk about history and how we can expect it to repeat itself in present times. Today we shall be talking about World War I. Our sole purposes are the causes that led to this war and consequences of these wars”

He turned and looked on his left. Some fifty-year-old man was seated who appeared on the screen. Shahrukh spoke:

“Our today’s guest is Dr Amjad Tuneo. He has a double PhD in History. He has spared his precious time for us and he shall be telling us about the events of World War I"

"Thank you Mr Shahrukh" the guest spoke, "it is an honour for me to be here and share my knowledge with everyone who is watching us. Okay, so let me start with a brief introduction. The First World War was fought during the period 1914 to 1918. It was basically a war between the Allied Powers and the Central Powers. In 1914…"

“… Could you please” Shahrukh interrupted, “tell us about the countries that were a part of this war”

“Alright, Allied Powers consisted of U.S.A., Serbia, Montenegro, France, Belgium and the United Kingdom. And the Central Powers included…"

“…You forgot to mention the Russian Empire” Shahrukh interrupted.

"Yeah, I'm sorry" Mr Amjad apologized and continued speaking, "so anyway…"

Yahya angrily stopped the video. He spoke regarding Shahrukh:

"What does he think of himself? Why does he try to show off every time? Oh…well, I think I'm angry now. And angry enough to get distracted. Works for me."

He resumed the video where Mr Amjad was speaking:

“The Central Powers consisted of Bulgaria, Ottoman Empire, Austria-Hungary and Germany. So these all were the countries that were involved in this war."

"I'm sorry to interrupt you again," Shahrukh spoke in between gently, "but wasn't Italy a part of this war as well."

"I don't seem to remember but I think it must be if you are saying so."

"Looks like you have come prepared." Shahrukh mocked laughingly.

Angry Yahya stopped the video again and kept the laptop aside this time. He yelled out:

Oh my God. He is a disgusting human being. Is this any way to talk with guests? Is this what he is planning to do in every episode? Insult his old-aged guests. Shame on him.

That very moment he realized something. He uttered:

Oh no, is this what I have become? Do my fans hate me now as much as I hate this phoney professor? Maybe they do, because of my last video on Ramshah Khan.

He kept on thinking for a while until his phone began to ring. He saw that it was his step father’s call. He answered the call:

“Hello?”

“Are you the son of Taimoor Hafeez?” some unfamiliar voice spoke from the other line.

"Yes, yes I am," he answered, sounding confused.

"Your father just got injured in a car accident."

Yahya’s eyes opened out wide.

"He is admitted to the hospital," the caller continued. "We need you to come here immediately."

"Okay, okay I'll come" he answered getting tensed. "But what happened can you tell me please?"

“Don’t worry, he is out of danger. His left arm got fractured that's all."

“Oh no. What was the name of the hospital again?"

"I'll text you the location. Come as quick as you can."

"Okay!"

Yahya disconnected the call. He was very much tensed and every other thing that was bothering him earlier was out of his mind. Within sixty seconds, he left the room, picked his bike’s keys and rushed downstairs.

Ten minutes later, he was in the middle of the road on his bike. The vehicle was running at a very fast speed. He was very stressed up. He was quite anxious to see his father who wasn’t his real father and yet he felt for him as if he was his real father.

He finally reached the hospital after several minutes. He parked his bike outside and rushed inside. He checked his text message again to confirm the room he was headed for.

Two minutes later, he entered the room where his father was lying. He got a bit relieved as he saw his father awake.

Thank God, he uttered.

His father was looking at him and he smiled. Yahya went closer towards him and spoke:

"Are you okay Dad?"

"Yes my dear," his father replied with a tender voice. "I'm good. Thanks for coming."

“What happened exactly?” he asked sitting on his bed close to him.

"There's nothing to worry about. I was with my friend on his bike. He was riding it."

“Who?”

“Uncle Asif”

“Oh, so it was his bike?”

“Exactly, so we were returning from work. He was about to drop me off. We went the wrong way, so some car just crashed us from the front. And here we are."

“I see. So where is he by the way?” Yahya asked curiously.

"He is also admitted here. In the room next door."

"Oh…Well, you really had me worried."

"I know. It happens. We'll be careful next time."

“How is your arm?”

“I can’t really feel much. The doctors have…”

“… Got it” he interrupted. “So this happened several hours ago?”

"Three hours back," the nurse standing by replied.

Yahya looked up at her and got a bit shocked.

"I see," he uttered.

He looked back at his father and spoke:

“Don’t worry Dad. I’ll be here with you for the night”

"Thank you, my son"

Later during the night when his father was sleeping, he inserted earphones in his cell phone and played Professor Shahrukh Rizwan’s show’s video from where he left it. In the video, Dr Amjad was speaking looking at the audience:

“In 1914, The Schlieffen Plan took place. In this Germany strategized to attack over France from the Western front and Russia from the Eastern Front. The battle between France and Germany took place in September."

“Can you tell us the exact dates?” Shahrukh spoke with a smirk on his face.

"I don't remember exactly but I think it was during the first ten days."

"It was from 6th September to 9th September."

"Right."

"And can you tell us the name of that battle? Come on you are PhD in History, you can easily answer this."

“I think it was Battle of Caporetto if I'm not wrong"

“Battle of Caporetto?” Shahrukh mocked. "What's wrong Mr Amjad? That was between German troops and the Italian army. And it was fought in 1917. The battle between the French Army and German Army was Battle of Marne"

"Oh yeah, you're right."

Yahya angrily paused the video and then took out his earphones. He commented angrily:

"Arrogant and insulting personality."

He kept the phone aside and stood up. He left the room in order to buy something.

Two Weeks Later

Yahya was in the middle of some footpath. He was walking towards my home until he felt his phone ringing. He answered his friend Usman’s call:

"Yes, Usman?”

"Turn on the news channel wherever you are. The latest breaking news will delight you."

“Really? What is it about?”

“Trust me you’ll be happy about it. Or just search Ramshah Khan on Google."

"Oh, it's about her? Okay, I'll search now."

He disconnected the call.

He couldn’t wait until he reached home so he turned on his mobile internet and typed ‘Ramshah khan latest news’ on Google. The page opened with different links. He read the titles:

Ramshah Khan turned out to be a phoney.

Ramshah Khan’s insurance officer’s statement changed everything.

The fire at Ramshah khan’s house was nothing but a preplanned act.

He felt so excited that he smiled and whispered:

Thank god… You saved my reputation.

He then clicked on YouTube's link.

The video began in which some investigating officer with a moustache was giving his statement to the media:

“I am the investigating officer of Ramshah Khan's insurance policy. We have to keep an eye on everything and make sure that the accident is really an accident. Only then we can cover her loss by providing money or whatever our customers demand. So anyway, my team and I were on a task to investigate this case. We cross-questioned Miss Ramshah and seeing a lack of eye contact with us while talking made her appear quite suspicious. But anyways that's not how we are supposed to jump to conclusions. We investigated in detail. So as I investigated further, I found that she caused the fire herself. And she wasn't even sleeping at the moment. We caught her text messages. She was awake and she texted someone. This proved that she had been faking all along just to get insurance money."

Some news reporter asked:

“Is this a crime according to you? Should she be punished?”

“No I don’t think it’s a crime that one should get arrested but yes she will be penalized with a heavy amount. And we might remove her from our customer's list but that's not final yet."

The video clip ended. Yahya claimed with excitement:

"Oh yes! Now my viewers and those who abused me earlier will respect me and agree with me."

He kept the phone back in his pocket and went straight home.

That evening, Ramshah Khan who was at her luxurious home was watching the video that was uploaded by Yahya Taimoor weeks ago. After she had watched the entire video, she claimed:

"Maybe it was this video that made them suspicious about me. I think I must teach this guy Yahya some lesson."

Without giving any second thought, she picked up her phone and dialled some criminal's cell number. Her call got answered after a while by some male:

“Yes, Ma’am Ramshah”

“How much would you charge for kidnapping someone?” She asked directly.

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