Actress Demi Moore urged the film industry to find ways to work with and protect itself from artificial intelligence, instead of fighting a losing battle against it, ahead of the Cannes Film Festival’s opening ceremony.

“AI is here. And so to fight it is to, in a ​sense, to fight something that is a battle that we will lose. So to ​find ways in which we can work with it is a more valuable path to take,” said Moore.

The US star, who received her first Oscar nomination for ​body-horror The Substance after its Cannes premiere in 2024, returned to the festival this year ​as one of nine members of the jury who handed out the Palme d’Or top prize on May 23.

“Are we doing enough to protect ourselves? I don’t know,” added Moore, speaking to journalists. “And so my inclination ​would be to say probably not.”

The festival does not allow generative AI in competition, but ​the conversation about the technology’s role in filmmaking was been a dominant theme at the festival that positions itself as a gatekeeper of what qualifies as cinema.