British pop star Dua Lipa has filed a lawsuit against ‌Samsung Electronics seeking at least $15 million in damages, accusing the South Korean tech giant of using her image without permission to market its television sets.

The lawsuit alleges that Samsung featured a copyrighted ​image of the pop star on the front of cardboard boxes containing ​televisions for retail sale, enabling the company to benefit from what seemed like her endorsement of the product.

The image alleged to have been used ​on the TV boxes is titled “Dua Lipa – Backstage at Austin City Limits, 2024”. The suit was filed in the California federal court. Besides copyright and trademark infringement, Lipa has accused Samsung Electronics of breaching publicity rights.

The ‘Levitating’ singer became aware of Samsung’s alleged ​infringement in June last year and demanded that Samsung stop using ​her image, but the electronics manufacturer repeatedly refused to do so, her lawyers said. A spokesperson for Samsung Electronics declined ​to comment, saying it was unable to comment on pending litigation.