Renowned actress Faiza Hasan raised a crucial discussion for Pakistan's entertainment fraternity, urging peers to review their contracts carefully before inadvertently signing away their digital likeness, voice, and image rights to production houses.

Taking to social media, she stressed that local talent must choose between protecting their future digital identity and allowing it to be replicated with the click of a button. In her video, Hasan spoke about thoroughly reviewing contracts and examining every aspect, particularly provisions concerning AI. Addressing fellow actors, she said, "When you sign agreements with production houses, channels, or private producers, please read the contracts very carefully," urging them to pay close attention to AI-related clauses.

Noting that some AI-related provisions have little to no relevance to either the work or the artists themselves, she added that such clauses may potentially lead to future legal disputes and contractual complications. Urging fellow stars to seek legal advice or guidance from ACT (the Actors Collective of Pakistan) before signing future agreements, Hasan stated, "If you do not understand it, consult a lawyer or contact the actors' association before signing." The actor clarified, "The use of any actor’s likeness or voice needs to be used with consent and understanding of the nature, and for a specific time duration," she wrote, emphasising that actors should remain cautious and ensure such clauses are not implemented without their understanding.

The actress’ message was received with gratitude and praise by fans and fellow celebrities, alike.