YouTube with a vertical look

Social Media News

Not everyone's a fan of the vertical video format, but online video leader YouTube has been slowly adding in more features to align with the trend. Their latest announcement on this front comes in the form of new vertical video ad units, which will enable brands to capitalise on full-length presentation. As noted, with the growth of the vertical Stories format, the addition makes perfect sense. YouTube hasn't provided specific stats on vertical viewing; the announcement would suggest that it's also rising significantly. We all may not personally like vertical video content, in particular and dislike the quality concessions they need to make for the format. But again, it could be in your best interests to start liking the 'taller' video form or you can always flip or rotate the screen and enjoy!