Cheetay has officially partnered with WWF to help curtail food wastage and in reducing the use of plastic utensils. Given that discarded plastic bags, cups, utensils, etc have become a scourge for the community in terms of increased pollution. The ultimate goal of this partnership is to educate the masses about the dangers of plastic use. The campaign will also focus on the steps on how to minimise food wastage and make the world a better place for future generations.