Fashion and beauty joined hands to rock Lahore with the latest edition of bridal fashion week. PLBW 2017 aimed to define and present contemporary and traditional Pakistani bridal fashion, while fusing hair and make-up trends to create looks for the upcoming bridal season. The first day opened with an enticing jewellery showcase, Nauratan by Reama Malik in collaboration with Wasim Khan. Next, the audience enjoyed Shamsha Hashwani’s much-awaited bridal collection Kolpona: A Gateway to Nostalgia, comprised of vivid-hued pieces on luxe fabrics such as raw silk; jamavar, organza and chiffon; Shiza Hassan showcased Aroos-e-Shehnai-Chapter II, which is a manifestation of splendour and elegance from the Persian era. Ali Xeeshan’s Lasting Loyalty gave a fantastic finale to day one by incorporating luxe fabrics such as organza and raw silk and features tilla work, pearls, naqshi, pasham, adda work and a revival of various old-school techniques.

Hamza Bokhari opened the second day with his bridal collection Floating Poetry inspired by the vivacious culture of Bengal and its deep relationship with textile. Sara Rohale Asghar presented The Royal Attire, devouring a fashionable journey through the elaborate lifestyle of the mystic Arabian world. Her designs fused grandeur, painting festivity, merriness and celebration through heavily embellished rich kamkhab, dewy tissue and flowy nets to capture the royal spirit of the collection. Ahmad Sultan showcased Secret Garden, drawing inspiration from a beautifully coloured rose, Versilia. His pieces incorporated a blend of traditional embroideries with modern 3D work and tassels on pure fabrics such as chiffon, net, organza, kamkhab, kundun zair, silk and jamavar. Inspired by her tale, Faiza Saqlain showcased Heer. Her dresses incorporated a variety of techniques including the dabka, mukesh, tilla and contemporary 3D embellishments and cutworks, throughout the collection. Sana Safinaz’s The Last of the Night was one of the highlights. Their 20 modified silhouettes included A-lines, slouchy sheaths, elaborate trumpets, front open shirts and ultra-dramatic back trails.

Tabya Khan opened day three with her bridal collection Feroza. IVY Couture by Shazia & Sehr made its PLBW debut with Rang-e-Perahan, which is all about the amalgamation of the Ottoman and Mughal empires that have had rich histories with robust and intricate designs and similar aesthetics. Zuria Dor’s King of Her Castle incorporated a variety of fabrics, including organza, raw silk, kundan net, kamkhab and net, while the silhouettes were a fusion of western and eastern cuts. Farah & Fatima presented Meraki that infused elegance of phulkari and chintz with contemporary designs. Nomi Ansari’s Qabool Hai brought together regal, Islamic and Mughal iconography in vivid jewel tones, including traditional floral motifs and miniature art. Artemisia was presented by Saira-Shakira in edgy silhouettes with traditional embellishments and intricate patterns. Nickie Nina showcased ADEENA-Generation IV comprised of magnificence of Eastern antiquity – from the architectural treasures of Eastern Europe to the intricate craftsmanship of Southeast Asia. Sadaf Fawad Khan’s Elayna was applauded greatly by the spectators for its singular metallic tones of red, blue, yellow, lilac and peach, reflecting the brilliance of the night sky. Hoshruba: Dara Shikoh Aur Sunehri Churail by Fahad Hussayn garnered much acclaim due to its inspiration from Iranian influences and folklores and Persian-Islamic architecture.

There was a small segment where Mahira Khan spoke to those present about beauty and women empowerment as the Official Spokesperson for L'Oréal Paris Hair Care in Pakistan. The three-day extravaganza also welcomed many stars to walk the ramp, like Hareem Farooq, Mehwish Hayat, Humaima Malick, Resham, Mikaal Zulfiqar, Amna Ilyas, Urwa and Mawra Hocane, Iman Ali, Sajal Aly, Ahad Raza Mir, Maya Ali, Singer Aima Baig, film-maker and photographer Abdullah Haris, and singers Ali Sethi and Zeb Bangash who mesmerised the audience with their vocals during one of the segments.