When fashion meets glitz and glamour in the walled city of Lahore
  • 29 Dec - 04 Jan, 2019
  • Mag The Weekly
  • Fashion

The year 2018 closed with a bang for Pakistan fashion industry as the fashion bigwigs got together for the 16th edition of country’s biggest and most sought-after bridal extravaganza, Pantene Hum Bridal Couture Week, in Lahore. The three-day show presented the latest and the best of Pakistani bridal trends put on the ramp by leading fashion designers and retail brands.

The bridal extravaganza kicked off with a special Pantene Hair Show. Natasha Kamal designed the outfits for the segment while the styling was done by Mehek Saeed.

The second day showcased a fantastic line up of designers starting with Ziggi Menswear’s Burda, followed by Aisha Sadya Design House’s Jewels of Secret Garden. Faika Karim was next to present her collection titled Lisbon. Show one of the day concluded with retail brand Royal Tag’s Winter Stories 18-19. Show two of day two started with acclaimed couturier Umsha by Uzma Babar’s Muhabbat Naama. Day two of the bridal extravaganza concluded with MNR Design Studio’s Heer. His collection redefined the beauty of heritage with a modern touch.

Show one of the concluding day of PHBCW started with designer duo Nickie Nina’s collection Catalina, which was followed by Annus Abrar’s Quos-o-Qazahh. Murtaza Hussain was next to present his collection Meer. Show one of day three was concluded by Ahsan Menswear, who presented their latest collection based on rich hand loom heavy fabrics. Show two of the last day started with Mehdi’s Garden of Eve bridal/couture collection 2018/19 followed by Munib Nawaz’s Farz Karo. The three-day bridal extravaganza concluded on a high note with the couture king HSY’s Shah. The King of Couture brought his #HSYxHarrisTweedHebrides collaboration to PHBCW 2018. The collection stayed true to HSY's design ethos by merging eastern influences into western silhouettes to create a one of a kind couture collection for the festive season.

Faiza Saqlain

These delicately crafted numbers are filled with artfully arranged metallic threads in alluring compositions. The exquisite silhouettes which do not depart from the collection's true essence of splendour and heritage.

Reema Ahsan

With intricately embroidered patterns on rich fabrics and detailed beading, this collection boasted of a beautiful fusion for the modern-day bride.

Ansab Jahangir

The festive feels of the wedding season are complimented with embroideries of elephants and shehnai that show our rich heritage and cultural values.

Nilofer Shahid

The collection is as powerful as the great Noor Jahan herself, and pays tribute to her sense of style and aesthetics.

Emraan Rajput

The collection brings a touch of royalty with a style that may harken back to golden times but is interwoven into today’s modern tapestry.


Mah-e Nau is captured within the designer’s flawless fairy tale of femininity, tantalising romance and a sweet disposition.

Tabassum Mughal

The collection uses a medley of rich sumptuous fabrics including net, cotton net and pure atlas jamawaar juxtaposed with airy lace and end-noted with voluminous tulle.

Aisha Imran

The collection utilises the best of materials and fabrics, ranging from pure silks to jamawar and tissue, carefully worked with stone, dabka and nakshikaam.

Everthine by Samar

The collection is inspired by the old-world charm and comprises a cascade of bridal gowns and lehngas that have a stunning rhapsody of metallic threads, textured sequins, beads and crystals.

Aisha Sadya Design Studio

The colours for the collection come from the fauna and flora of this exotic secret garden. The motifs and designs are inspired by the birds, tiles and flowers.

Faika Karim

The collection comprises contemporary long shirts, peplum with traditional kiran and bridal pieces teamed with intricate handcrafted work with 3D, textures and gota like never before.

Ziggi Menswear

Embellishments and accessories are made to work effectively as part of a look that is well structured, with luxury and comfort put carefully into every garment.

Royal Tag

The prints, details and cut line are inspired from Turkish architecture and its colours are the core of Winter Stories 18-19 collection’s palette.

MNR Design Studio

The collection is dedicated to the label’s addawalas, hand embroiderers, masters, tailors, errand boys and to everybody else who is directly or indirectly involved in making every Heer’s dream outfit become a reality.

Umsha by Uzma Babar

Made of extravagant silhouettes and textures as old as time, this collection is a blend of both; modern world romance, and cultural values and is inspired by folklore, custom and conviction.

Nickie Nina 

Catalina Introduced chicken kari and digital print technique with figurative designing. The colour palette comprises jewel tones, baroque facades of Cuba with gradient yellow, pink, orange, turquoise, smoky blue and bright green.

Annus Abrar 

Quos-o-Qazahh breaks stereotypical notions of tradition and fashion and breeds a new colourful culture of refined and progressive design philosophy depicting the hues of royalty, confidence, beauty and feminism.

Haris Shakeel

The collection is full of glitter, Swarovski stones and pearls with super modern cuts, dreamy colour pallet and intricately detailed embellishments. 


The wonderful collection encapsulates the beauty of a royal diva by reinterpreting and modernising time-treasured classics.

Munib Nawaz

This collection is a tribute to the satirical imaginary world of Ibn-e-Insha. Whether you are a man of complex prints, experimental silhouettes or of simplistic traditionaltastes - Farz Karo has it all.

Murtaza Hussain

Meer speaks for opulence and elegance. A dulcifying magic - coruscating pastel shades in iridescent hues girded with soft detailing and a modern symphony.