Victoria Beckham ventures into beauty with new makeup line

Victoria Beckham had officially announced her beauty brand in February 2019, and teased a skincare collection during a Facebook Live celebrating International Women's Day in March 2018. Since then, she's given few details on the skincare line other than it's coming out sometime in the future. She has finally announced when you'll be able to spice up your makeup routine with her beauty brand, Victoria Beckham Beauty. The line is now available at Victoriabeckhambeauty.com.

Based on the Instagram post unveiling the brand's packaging, the initial product assortment includes everything one would need to recreate the fashion designer's signature smoky eye, including a Smoky Brick eyeshadow palette, Lid Lustre eyeshadow, Satin Kajal Liner eyeliner pencil, and a sharpener. According to the post's caption, Beckham's brand is focused on sustainability. All of the Victoria Beckham Beauty packaging is made with 100 percent post-consumer waste. As to be expected, the packaging design is minimalist, black-and-white, and super posh. The hashtag #CleanBeauty is also included, so presumably the product formulations are free from certain chemicals and additives.

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