Following on from its recent addition of a new age-gating process for incoming users, Instagram is now also rolling out an option which will enable brand and creator accounts to set age restrictions for followers of their profiles. Businesses can also set variable age limits for different countries, which could be particularly helpful for brands that are looking to adhere to regional restrictions. As noted, this comes after Instagram also recently added age checks for people signing up for new accounts on the platform.

Facebook boosting Facebook Watch with music videos?

Could music videos be key to the success of Facebook's Watch video platform? That, apparently, is what Facebook is thinking - according to a report from Bloomberg, Facebook is "in the midst" of negotiating new licensing deals with Universal Music Group, Sony Music and Warner Music Group, in order to secure the rights to include music videos on its Watch platform. "Facebook’s current deals with record companies let users include songs in the background of videos they post on the social network, such as a clip from a wedding or a skateboarding stunt. But Facebook doesn’t yet have the rights to offer the official music videos to hit songs."